We are an international conglomerate of coaches, athletes, and thinkers. We view fitness as a medium for philosophical and behavioral development. Sure, it’s physical, and hard work is one of the cornerstones, but deeper down fitness is an expression of adaptability, a test of survivability. Each energetic system reveals the traits and archetypical values that our culture often fails to embed reliably. Discipline and self-confidence are well known to most fitness enthusiasts but there are also subtle traits like sensitivity, precision, and creativity that can be used to amplify our life.
Our mission is to persist, to play the infinite game of staying as capable as possible for as long as possible.
We are OLLIN
We Are OLLIN We Are OLLIN
We Are OLLIN We Are OLLIN
We Are OLLIN We Are OLLIN
We Are OLLIN We Are OLLIN
We Are OLLIN We Are OLLIN
what works persists
what’s in a name?
When thunder roars and the sky unleashes a deluge, or when a great wave rises to clash against the immovable earth, the ancient Aztecs called this OLLIN. The word, rooted in their language, translates to movement or motion, but its essence runs deeper. It is intrinsically tied to two other words: “Yollotl”, meaning heart, and “Yolistli”, meaning life.
OLLIN is more than motion—it is transformation. It is balance. It is action taken in the present moment. It is the embodiment of life as a risk worth taking, a commitment worth making. For us, and for those who choose to join us, it is a profound symbol of metamorphosis, creativity, and the relentless pursuit of growth. These principles fuel our journey, driving us to explore new ways to persist, to thrive, and to refine ourselves—using training as a tool to sharpen both mind and body.
Training is not just a practice; it is a process of becoming. It is how we rectify and ratify who we are. When approached with intention, training can mean the difference between a life dictated by circumstance and a life fully lived.
We train to stay engaged—with ourselves, with the world, and with the challenges that shape us. Through the body, we amplify the mind. We modify our behaviors, strengthen the traits that serve our purpose, and embolden our futures to align with our greater vision. We keep what works, because
What Works Persists.
